The design and colours should be chosen carefully for matching the image of the company and the entire design of the website.
Flow Chart (website map):
Welcome (Index)
- Where you can read the general information. Its main goal is to interest the potential customer and to invite him/ her to continue the scanning of the website and to look for further information on other pages. Video
- Page where you can see the video clip of octopus.
Visual presentation
- Page where you able to see the visual presentation of one of the aquariums attraction which is there every day. Future is realized with 360 view.
A news page
- Page where you are able to read news about Fish museum.
Picture
- Page where you can see pictures gallery of personal which work in Fish museum and of fish.
Order of books
- Page where you able to order some of the books or some articles.
History
- Page which contain the information about Fish museums history. Shop
- Page will show the information about the shop inside the museum.
Cafe
- Page which contain information, f. ex. About (Cafe, Playing area, Shop and so on)
Contact us
- Page where companys contact (address, tlf) information, work time and price.
Tone of voice
Tone of voice of our website is calm, interesting and how its can be fun in the museum. Keeping in mind of our users and the idea of our business. We need a tone of our voice that convinces the user to act and visit our museum.
Mood board
Creating a mood board is a great way to visualize how the final room will look and will help you decide which colors complement or clash with each other.
To choose the most appropriate colors for the website I have used my Mood board.
Logo:
I have not change the logo, because this logo has been theirs for a long time, and it is very important for company to show theirs image, everybody know how theirs logo look like. So, its very important for us to do not change it. Logo is theirs face. This logo represents the Fish museum. As you can see on this picture are the sea lion is looking very friendly. I want just to do some small changes, i.e. change background color of logo, so it will easily come in to new design. Its will good exist on the webpage.
Webpage:
As you can see on this picture I have put the sight of Esbjerg because its near to the Fish museum and its seem like properly.
I have chosen the colours belonging to the blue-green part of the colour circle, which are cold colours. And they give the feeling of water, under sea life and sky.
Our colors were taken in connection with water, fish and under sea life. So, our colors are communicate with each other like in the under water life. Blue:
I have chosen the blue colour in our website, because blue gives the feeling of hope and faith in a good future. Blue also conveys importance and confidence. So that is why I have chosen it for the page. In association of this colour our user can be sure that it is a very serious organization, which they could trust.
Blue is calming. It can be strong and steadfast or light and friendly. Almost everyone likes some shade of the color blue.
Nature of Blue: A natural color, from the blue of the sky, blue is a universal color. The cool, calming effect of blue makes time pass more quickly and it can help you sleep.
Yellow:
Hope and Happiness: Yellow is sunshine.
Nature of Yellow: Yellow is one of the warm colors. Because of the high visibility of bright yellow, it is often used for hazard signs and some emergency vehicles. Yellow is cheerful.
Using Yellow: Yellow and blue are a high contrast, eye-popping combination.
Green:
Green is Life. Abundant in nature, green signifies growth, renewal, health, and environment.
Nature of Green: Green is a restful color with some of the same calming attributes of blue. Like blue, time moves faster in a green room. Green with blue produces echoes of nature - water and forest and can denote new beginnings and growth.
White:
White is purity, cleanliness, and innocence. Like black, white goes well with almost any color.
Nature of White: To the human eye, white is a brilliant color that can cause headaches for some. Too much bright white can be blinding.
Using White: In most cases white is seen as a neutral background color and other colors, even when used in smaller proportion, are the colors that convey the most meaning in a design. Use white to signify cleanliness or purity or softness.
Black:
Considered the negation of color, black is conservative, goes well with almost any color except the very dark. It also has conflicting connotations. It can be serious and conventional. The color black can also be mysterious and sophisticated.
Nature of Black: Black is the absence of color. In clothing, black is visually slimming. Black, like other dark colors, can make a room appear to shrink in size and even a well-lit room looks dark with a lot of black. Black can make other colors appear brighter.
Using Black: Use the color black to convey elegance, sophistication, or perhaps a touch of mystery.
Text:
The font used for the web site is
Pictures:
Pictures speak a thousand words.
I have used the pictures on the web site which have given me by FIMUS.
The pictures used in our website are showing how much fun is can be in the fish museum and what kind of fish you can see over there. And of course I have put some of the pictures with a cat-fish, a special for our target group, who are from 12 to 15.
Conclusion:
Here I have made a structure example of my web site. I will structure my web page with a help of Flow chart which I have made. As you can see I am also have used the mood board for choosing the right (correctly special) colors which can be perfectly seen on this website. I have used those colors; because for our costumer it was very important to make the sea atmosphere on the website, thats why I have, choose to use those sea-world cold colors. Kedileri, yavru, yavrular
