slots oasis download In order to reach the customers and adapt the marketing mix it is essential to define who the target is. In other words I need to identify the target audience. Because before knowing our target group I can not start. It is difficult to make the website for everybody, if I try to do so, I will have a big risk, and the whole process could fail. Therefore choosing our target audience is one of our first planning tasks, and I have to do it very thoroughly. The target group is a group of people I want to attract.
Characteristics of the target group:
o All people
o People who are interesting in fish
o People who can used internet ( f. ex to visit our web page)
o Schools
o Kindergartens
o Young and adult, (male and female)
o Parents
o Grand parents
o Not only Danish, our user international
o Most active visitors are from 7 to 40 years old
This kind of categories of people is an active group. There are people who are used to going in for different entertainment and museums. So, for this target group I will try to make an acceptable web page.
Impact of the project:
The impact of my project is that I will be able to attract many users/visitors by our website to the Fish museum.
Conclusion:
In this part I am presenting my target group on whom I should concentrate my attention for getting the correct information and for making the best design for those users.
In this part of the project I am using the AIDA model, to get interest and attention from our users.
We are using many different posters, to be for sure that we will attract all audience.
Also in this part its possible to see how I should communicate with the user, though our website.
