2.3 Field and Desk Research






Speak better English by doing exercises with your voice during classes at inlingua Vancouver. . instant approval payday loans Desk research is a term that is used loosely and it generally refers to the collection of secondary data or that which has already been collected.
To most people it suggests published reports and statistics that are either electronic or in hard copy. Therefore, libraries, online databases and the Internet are certainly important sources, as are speaking to someone at a trade association or carrying out an interview with an industry expert.

The data for the project was obtained by means of field research and desk research.

Most of the information on the company and some of the data needed for the target group analysis was gathered through the field research.

Field research was carried out in form of questionnaire and interview: The starting point for the actual report was an interview with Marie a head of the Fish museum. I refer to her knowledge regarding the present situation in the company, and real estate market in general.

The primary data needed for target group analysis was collected through the survey (questionnaire with multiple choice questions) offered to many respondents but with results from only 18. The purpose of the questionnaire was to obtain general information on the target group such as age, what they like in the Fish museum, what most interesting and so on. The chosen method has allowed collecting relatively valid information. The surveys were carried our personally. toenail fungus treatment

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